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Have You Outgrown Your Website? Here’s How It’s Costing You Customers.
If you feel like your business has grown over the past few years but your website hasn't kept up, it's probably true. In this article, I'm going to talk about what that means for your business. The way I like to think about this is when you own a home and your family grows, you eventually outgrow the space in your home. This has happened to us a couple of times. We have three kids, and when we lived in our last town, we outgrew that townhome. When I say I outgrew it, the town

Kip Critchlow
18 hours ago5 min read


Your Marketing is a Weedy Mess. Here's How to Fix It.
The other day, I was weeding one of our window wells. This window well in particular had gotten out of hand. One of the weeds was so tall, it was growing over the top of the well like a small tree and getting scorched by the sun. So I climbed in and started removing all of the weeds one by one. When I finished, I was struck by how nice the window well looked. With all the weeds removed, it was clean and open. It got me thinking... "This window well is a lot like most marketin

Kip Critchlow
Oct 44 min read


Wix CMS is Awesome—But Sometimes Static Is Better
I love Wix CMS. It's one of my favorite things about Wix Studio because it allows you to create dynamic content and makes managing websites a breeze. There is some initial setup, but after that it does most of the heavy lifting. However, there are times when it's easier to manage static pages rather than dynamic pages. This has happened to me several times when working with clients. Sometimes we start out using CMS, but then realize that static is the better option. It al

Kip Critchlow
Mar 311 min read


Why I Use Wix Forms Instead of WordPress Forms
I’ve used WordPress over the years when needed, but I’ll be honest — it’s never really been my favorite, especially when it comes to forms. Between the plugin updates, extra steps, and ongoing maintenance, it just feels more complicated than it needs to be. Recently, I helped a client build a simple form on WordPress, and it reminded me of how frustrating it can be. You need one plugin to create the form, another to store submissions, and often, key features are locked behind

Kip Critchlow
Mar 261 min read


Conquer the Wix Studio Basics (Before They Conquer You)
Illustration by Tasha Kostyuk on Unsplash If you’ve tried building a site on Wix Studio, chances are you’ve hit a wall. I see it every day—consulting with clients, building sites, and creating tutorials. The truth is, most roadblocks aren’t about the flashy, advanced features. They’re about the fundamentals. We’re talking responsive design that actually responds, layouts that don’t fall apart, and menus that are easy to use. These basics—getting responsive design right, layi

Kip Critchlow
Mar 52 min read


Wix Editor Vs Wix Studio: What's the Difference?
One of the questions that I often get asked is, "What is the difference between Wix Studio and the Wix Editor?" In this post, I'll answer this question to help clarify any confusion. Lets get started! Two Different Website Editors If you're new to Wix, you might not know that they have two different editors or website builders. Wix Studio and the Wix Editor. The Wix Editor, also known as the classic editor, is the platform that most people are familiar with. Screenshot taken

Kip Critchlow
Jan 163 min read


Wix Studio Templates: 3 Resources You Should Consider
Templates are awesome because they can save you a ton of time. Wix Studio has several options when it comes to professional web design templates. In this post, I'll share a few resources to help you find the Wix Studio template that works for you! Lets get started! Free Templates Made By Wix Studio The first and most obvious option is to use one of the templates created by Wix Studio . They have hundreds of professional templates for any kind of business. Screenshot from...

Kip Critchlow
Jan 14 min read


Wix Studio: End-to-End Web Design Solutions
Wix Studio Logo Wix Studio is quickly becoming an end-to-end solution for web designers and marketing agencies. Over the past few months, they have released some new tools to help designers at every phase of the website project. In this post, I break down each of these tools and resources step-by-step. I also link directly to the resources wherever possible and share some pro tips along the way. Lets get started! 1. Proposals: Pitch Studio to Clients Creating compelling pitch

Kip Critchlow
Dec 19, 20246 min read


Google Ads Budget Calculator: Mastering Effective Campaign Planning
How to Use This Tool Welcome to the Google Ads Budget Calculator, your partner in creating effective Google Ads campaigns. This...

Kip Critchlow
Sep 29, 20233 min read


Maximizing Google Ads Efficiency: Harnessing State Exclusion Lists
Are you looking to optimize your Google Ads campaigns and ensure that your ads are reaching the right audience? One powerful tool at your...

Kip Critchlow
Sep 29, 20233 min read


Improve Your Marketing Campaigns with SEMrush Exact URL
SEMrush is one of the best tools out there for competitive analysis. And in this video, I’m going to show you one powerful way you can...

Kip Critchlow
Dec 29, 20224 min read


Using Canva For Web Design
Did you know that you can use Canva for Web Design? Most people use Adobe XD and Figma, and I would also recommend these two programs for...

Kip Critchlow
Nov 29, 20221 min read


3 Awesome FREE Website Builders - Google Sites, Wix, and Square Online
If you’re looking for a website builder on a budget, you’ve come to the right place. In this post, I’ll share three awesome options for...

Kip Critchlow
Nov 24, 20224 min read


Website Audits - Tips and Tricks for SEO in 2022
Online marketing is more competitive than ever! With over 1.1 billion websites in 2022, it can be hard to stand out and rank for organic...

Kip Critchlow
Nov 15, 20222 min read


Is Canva Pro good for Business?
The short answer is yes. But if you want to know more about Canva Pro then keep reading. Canva Pro is a fantastic tool for designers and...

Kip Critchlow
Sep 30, 20224 min read


Google Search Console: The Definitive Guide
If you're looking to do any form of SEO, then you need to use Google Search Console. Here’s why. It’s free It’s accurate It’s effective...

Kip Critchlow
Apr 28, 20226 min read
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