Have You Outgrown Your Website? Here’s How It’s Costing You Customers.

If you feel like your business has grown over the past few years but your website hasn't kept up, it's probably true. In this article, I'm going to talk about what that means for your business.

The way I like to think about this is when you own a home and your family grows, you eventually outgrow the space in your home. This has happened to us a couple of times. We have three kids, and when we lived in our last town, we outgrew that townhome.

When I say I outgrew it, the townhome had hardly any space. We had three bedrooms total, it was 1,600 square feet, and we had next to no closet space at all.

We had no yard space. We were lucky enough to have a two-car garage, but we very quickly outgrew that space. We needed more bedrooms, more closet space, and a way to live more comfortably with our family—to provide a better living experience for them.

This also happened with cars. We had to upgrade to a minivan, and we never wanted to be in the minivan category, but you know what? Now that we have the minivan, I really like it. It's pretty awesome. It has automatic doors and a TV.

It’s pretty good. We outgrew the car and had to upgrade. We also outgrew the townhome, and now we have a single-family home with more bedrooms, more closet space, and all that kind of stuff.

If you have experienced that yourself, which I'm guessing you have, your website is exactly the same.

The Website Doesn't Grow with the Business

Many times, businesses grow, and the website does not grow with them. They haven't updated it in years. They haven't changed anything in years. They haven't updated messaging.

They haven't updated the way they market themselves. They haven't updated the design. Crucially, they haven't updated the systems that are working behind the scenes on the website.

And so you have this business now that’s more successful than ever, that’s growing fast, growing quickly, and increasing in revenue. And you have a website that’s years behind that hasn't been updated or refreshed, and all the systems are breaking and getting old and outdated really quickly.

Specific Examples of Systems That Break Down

Let me give a couple of specific examples of what this looks like.

I have a client that I'm working with who has one place for people to contact them—both new customers and existing customers.

What ends up happening is they have a support person who manages that contact form, and they have to deal with both types of customers. They have to sift through all of that, and that takes up their time.

The better solution is creating a new page—a place where new customers can book a call on Calendly directly, and a separate place where existing customers can go to get the support they need for the platform their business provides.

That's one simple change you can make very quickly on a website by having one place for new customers and one place for existing customers.

The amount of time that will save your team! The person managing those two things no longer has to sift through and decide, "Is this a new customer or is this an existing customer?"

That’s a systems issue, a hierarchy issue, and a layout and structure issue that can be fixed. That's not a design issue; that's just understanding the user flow and user journey and the correct user path that will allow you to serve your customers.

It'll make them happier, too, because they won't be put in the same queue as the other group. You’re literally losing money because there is no clear distinction on where a new customer should go.

There are things like that all over the place. You have old copyright years, which make people lose trust and make it feel like, "Hey, they haven't updated their website in a few years. I wonder if the company is still active."

And there are a bunch of little things like that. The messaging, like I said, is all old. What worked to get you to where you are now isn't going to work to get you to where you want to go in the future.

Your Business Needs a New Home

It's just like the home analogy. Having that old home was great at the time. It worked for us when we lived in that townhome. It was generally what we needed then, and it worked for a couple of years, but we outgrew that home and needed something bigger, something that was better suited for our needs.

Your business needs a new home. It needs a website that is going to serve you and have updated technology and systems in place so that you don't have to sit there on this old system and still try to manage your business in today's fast-moving world and with all the changes that are going on.

Not to mention that websites are not meant to be static. They never were meant to be static. They weren't meant to be updated once every couple of years. They're meant to be updated and maintained all the time.

If you can maintain them and show that you're active and doing all those things you need to do—updating messaging, pages, changing your offer if it changes, changing your pricing if it changes—it's going to signal to Google and to your customers that you are active, able to respond, and ready to serve them.

Seeing Your Website as an Investment

If you want help with updating your home, if you want help with bringing your website into conformity with where your business is today and where your business is headed, then I can help you do that.

I have a solution that will bring your website up-to-date and not just look at the design, because the design is only one aspect, and that's the one most people look at when they look at a website. "Oh, this website looks old, it feels old," and you know that right away you can lose trust. It's your first impression, and that can erode trust right away from the beginning.

But it's not just that. It's also the systems and the hierarchy, like I talked about: having the right user flow and having the right tools to serve those customers. This means you don't have to get bogged down in manual processes and sifting through old forms and old tech, but rather getting the customers to the right places so you can focus on running, scaling, and growing your business.

If that's something that you need help with, I can help you solve that problem and get you going on your way to a better situation. Not just today, but it can be built in so that the website will serve you for years on end. 

In 2025 and beyond, your website is still the hub of everything. That's where people go to do business with you, and it's so, so important.

If you want help with that, I'd love to help you. Just fill out the form on this page and I’ll get in touch with you soon!