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Join date: Aug 6, 2025

About

Hi, I'm Kip Critchlow.

I started KDC Marketing to help business owners cut through the noise with simple, effective marketing. After 10+ years working in the marketing industry, I’ve seen firsthand that clarity and consistency beat complexity every time.

Whether it’s a new website, a lead generation strategy, or a complete brand refresh, I focus on what actually moves the needle. If you're looking for someone who values results, is easy to work with, and genuinely wants to see your business grow, you're in the right place.

Posts (16)

Dec 12, 2025 ∙ 5 min

Have You Outgrown Your Website? Here’s How It’s Costing You Customers.

If you feel like your business has grown over the past few years but your website hasn't kept up, it's probably true. In this article, I'm going to talk about what that means for your business. The way I like to think about this is when you own a home and your family grows, you eventually outgrow the space in your home. This has happened to us a couple of times. We have three kids, and when we lived in our last town, we outgrew that townhome. When I say I outgrew it, the townhome had hardly...

Oct 4, 2025 ∙ 4 min

Your Marketing is a Weedy Mess. Here's How to Fix It.

The other day, I was weeding one of our window wells. This window well in particular had gotten out of hand. One of the weeds was so tall, it was growing over the top of the well like a small tree and getting scorched by the sun. So I climbed in and started removing all of the weeds one by one. When I finished, I was struck by how nice the window well looked. With all the weeds removed, it was clean and open. It got me thinking... "This window well is a lot like most marketing strategies....

Mar 31, 2025 ∙ 1 min

Wix CMS is Awesome—But Sometimes Static Is Better

I love Wix CMS. It's one of my favorite things about Wix Studio because it allows you to create dynamic content and makes managing websites a breeze. There is some initial setup, but after that it does most of the heavy lifting. However, there are times when it's easier to manage static pages rather than dynamic pages. This has happened to me several times when working with clients. Sometimes we start out using CMS, but then realize that static is the better option. It all comes down to...