Problem:
You know you need ads to grow, but you've been burned before. You don't know where the money's going, you don't know what's happening with the campaign, and you don't know what results you're actually getting. The agency disappears, the reports don't make sense, and you're left guessing whether any of it worked.
Solution:
Most campaigns fail because the agency doesn't understand the business they're working for. They write generic copy, target broad audiences, and run the same playbook for every client. I do it differently. I take the time to learn your business, your customers, and what makes you different, then build the messaging, ads, and landing pages around that. I'm not the flashiest ads guy on the internet. But I'll build a system focused on revenue over vanity metrics, and I'll be honest about the numbers every month, good or bad.
Get More Leads
Meet Your Marketing Architect
Hi, I'm Kip Critchlow. I've run hundreds of campaigns over the last decade, and the ones that work always start the same way: by actually understanding the business — not by spending more money.
Most agencies skip that step. They onboard you in a week and run the same playbook they run for everyone else. I'd rather take the time up front to figure out what's actually going to work for you.
And if paid ads aren't the answer right now, I'll tell you. Plenty of agencies will take your money either way. I'm not one of them.
How It Works
Strategy & Setup
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Figuring out who we're targeting and what we're offering them
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Building the messaging so it's clear, not clever
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Building the landing page or funnel
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Setting up tracking so we know where every dollar goes
Campaign Management
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Running Meta and Google ads
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Creative production: images, short-form video, copy
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Testing what's working and dropping what isn't
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Routing leads into your CRM or inbox
Reporting & Optimization
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Monthly reports that are honest about the numbers, good or bad
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Strategy calls to review and adjust
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Continuous testing
Who This Is For
Established service businesses doing $500k+ in revenue, with a defined offer and a sales process that works. If you're still figuring out whether your offer converts, or you're hoping ads will save a struggling business, this won't work. Paid ads amplify what's already working. They don't fix what isn't.
FAQs
What kinds of businesses does this work for?
Service businesses where a new client is worth at least $1,000. The math has to work — if a lead is only worth $50 to your business, paid ads won't work for either of us.
How fast will I see results?
First leads usually come in within the first 2 weeks. But the first 60–90 days are about testing and learning what works for your specific audience. Real scale comes after we've found a winning combination.
Do I need a great website first?
You need a landing experience that converts — that might be your existing site, or it might be a dedicated landing page we build as part of the campaign. If your site has bigger problems, we'll talk through whether a Website project should come first.
What's the minimum ad spend?
$1,500/month minimum to gather enough data to optimize. Below that, you're spending money without learning anything you can act on.
What if I want to run ads myself and just need help setting it up?
Start with The Audit — I'll review your current setup and give you a plan you can run with. Lead Generation Campaigns are for businesses that want it fully managed.
Can you take over campaigns I'm already running?
Yes. I'll audit what's running, keep what's working, and rebuild what isn't.