The process of making your website more visible in Google search results without paying for ads.

It involves things like using the right keywords, having a fast-loading site, getting other websites to link to you, and creating content that answers what people are searching for.

The goal is simple: show up when the right person is looking for what you offer. It takes time, but the traffic you get from SEO is free and compounds over time — unlike paid ads that stop the moment you stop spending.