Two very different platforms, but the same goal: get you more leads.

Google Ads is primarily cost-per-click, and a big part of it is keyword-based — you're showing up when someone is actively searching for what you offer. That's high intent traffic. They're already looking for what you do.

Meta Ads works on impressions and is based on targeting — you choose your audience and your ad shows up while they're scrolling. They weren't looking for you, but with the right creative and the right targeting, you can still get them interested.

Both platforms work. They just work differently.