The use of artificial intelligence to help build, design, or improve websites.

Instead of designing everything manually from scratch, AI tools can generate layouts, suggest color schemes, write copy, and even build out full pages based on a prompt you give it. Tools like Wix Vibe and Wix Harmony are good examples of this.

It doesn't replace a good designer or strategist, but it does speed things up — especially for getting a solid starting point. For business owners who want a website without the full custom build cost, AI web design is becoming a really viable option.